GameAccount Inks Deal With Parx To Provide Simulated Gaming
November 25, 2014
The deal was originally announced in July of this year and will allow Parx to quickly offer real money online gambling in the event that a bill legalizing the industry is passed. Through GameAccount’s Simulated Gaming product, the casino can offer customers the ability to play a variety of play chip casino games online, while building a stronger brand.
“We are delighted to have been chosen as the exclusive iGaming platform provider by one of the leading management teams in the United States’ casino Industry,” said GameAccount CEO Dermot Smurfit in a press release.
The technology company claims that its product is proven to monetize Internet traffic to land-based US casinos to the tune of $2.75 per daily active user. The software taps into the growing social casino market and has been shown to increase average visits to casinos, bring back players who have left, and acquire new patrons who live farther away than the typical customer.
Parx plans to launch its Simulated Gaming experience in December on ParxOnline.com and will spend millions to draw in new customers. “In 2015 we anticipate scaling Parx’s Simulated Gaming business through significant online marketing activities designed to acquire players online and drive them on-property to Parx Casino in Bensalem, Pennsylvania,” said Smurfit.
To ensure that all real money play takes place on property, Parx has implemented something they call the GameSTACK Internet Gaming System. In the event that online gambling is legalized in the state, the casino will have the ability to quickly and easily upgrade the software to allow anyone inside the Commonwealth to gamble online. Customers will be able to play for real money on-property in the first quarter of 2015.
Earlier this year, Parx CEO Bob Green made comments which revealed a less than enthusiastic attitude towards online gambling. It now seems as if he’s overcome his trepidation and is positioning the casino to take advantage of future iGaming legislation.